Hosted by SILVERSIDE, the AI innovation lab behind Svedka’s AI-powered Super Bowl moment and Coca-Cola’s breakthrough AI campaigns, this is where the future of marketing is getting built! 

Don’t miss this high-impact session that brings together the leaders actively reengineering the marketing engine in real time across creative, workflow, data, and infrastructure.

Hear how Svedka drove a 30% lift following its Super Bowl campaign, alongside candid, behind-the-scenes perspectives from leaders at Svedka, Supersure, Lowe’s, Sam’s Club, LVMH, Luma, Air, Krea, Coframe, ComfyUI, Fireworks, and more on how AI is transforming how brands create, scale, and perform.

If you’re focused on how marketing is actually evolving, don’t miss this key conversation at Human[X].

Close out the afternoon with Networking and a Champagne Toast as we kick off Human[X] week before we head to the Opening Ceremony.