Susan Jones, Diageo's Chief Digital Officer, leads consumer digital transformation and is responsible for end-to-end consumer digital engagement with Diageo’s world-class portfolio of 200+ brands, including Don Julio, Johnnie Walker, Guinness, and Baileys. Under her leadership at Diageo, Susan has brought together omnichannel marketing, digital commerce, and marketing analytics, to deliver one connected experience for consumers and identify new avenues of growth for the business. Her remit includes overseeing Diageo’s effectiveness tools, Catalyst and Sensor, curating