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RAI Amsterdam
22-24 September 2026
Dana Lawson - CTO - Netlify
Dana Lawson
CTO
Netlify
United States
Dana Lawson is the Chief Technology Officer at Netlify, where she leads the Engineering, Product, and Design teams to innovate and deliver transformative digital experiences. With over two decades of leadership at industry-leading companies like GitHub, Heptio, and New Relic, Dana has a proven track record of scaling teams, fostering collaboration, and navigating complex technical landscapes. Throughout her career, she’s worn many hats across the product lifecycle, showcasing her versatility and expertise building impactful technology solutions.
Builders
Builders
SEPTEMBER 24
15:35 - 15:55

Context is King: How to Build AI Systems, Not Just Features

AI without context can generate quickly, but often produces generic results. The next challenge is building intelligent systems with strong data foundations, clear boundaries, and continuous feedback loops. How do we move beyond AI features to agentic architectures that create real business value?
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TechnologyCorporate Strategy/ BD/ CAIO

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