Harry Booth
Reporter
TIME
United KingdomHarry Booth is a journalist based in TIME's London bureau. Since joining TIME in 2024, he has contributed to several of the magazine's flagship editorial projects including a 2026 cover story on Anthropic and its standoff with the Pentagon, as well as TIME100 Most Influential People in AI, Philanthropy, and Climate. His reporting focuses on how AI and other emerging technologies shape—and are shaped by—our world.
Main
Main
Beyond the Token Race
AI is becoming more capable, but also more expensive. As token costs, inference, and agentic workflows reshape enterprise AI, how do organisations maximise value without maximising spend? Arvind Jain explores why the next generation of AI will be defined not by bigger models, but by smarter systems that turn AI into measurable business outcome.
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