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Amsterdam
20-22 September 2027
Harry McCracken - Global Technology Editor - Fast Company
Harry McCracken
Global Technology Editor
Fast Company
United States
Harry McCracken is the global technology editor for Fast Company, based in San Francisco. He writes about topics ranging from gadgets and services from tech giants to the startup economy to how artificial intelligence and other breakthroughs are changing life at work, home, and beyond. Before joining Fast Company in 2014, McCracken was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World. His work has won awards from American Business Media, the ASBPE, and other organizations, and he was named as one of MIN’s 21 Most Intriguing People in Media.
Command Desk
Command Desk
SEPTEMBER 23
11:00 - 11:20

Operating at Scale

From financial services to global logistics, AI is becoming central to how critical operations run. How are leading organisations using AI, data, and real-time decision-making to improve resilience, optimise operations, and deliver better outcomes at scale?
Best for:
Legal, Compliance and PolicyCorporate Strategy/ BD/ CAIO
Main
Main
SEPTEMBER 24
14:15 - 14:40

When Everyone Can Create with AI, What Makes a Voice Stand Out?

AI has made content creation more accessible than ever, transforming how ideas are imagined, refined, and brought to life. But as the barriers fall, the conversation is shifting from who can create to what makes creative work stand out. This session explores that question from two complementary perspectives: a leader helping shape the next generation of AI-powered creative tools, and a creator using those tools every day to build an audience and tell stories in new ways.
Best for:
MarketingProduct

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