HumanX Amsterdam 2026
Platinum Sponsor
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PwC
PwC is dedicated to empowering the tech startup ecosystem through deep industry expertise and trusted advisory services. From funding stages to preparing for the capital markets, our team brings world class expertise in key focus areas for emerging growth companies. We deliver tailored solutions that support your business transformation from a high growth tech startup to a sector-defining public company. Our focus is to meet you where you are as an organization, growing with the Company as you IPO and beyond. Whether you're a founder, CEO, or CFO, PwC is here to support your journey toward sustainable growth and innovation.
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: Parag Parkekh, Chief Digital Officer, Ingka Group
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Parag Parekh from IKEA Retail about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
Presented by
Parag Parekh
CDO
IKEA
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: James Waters, Chief Business Officer, Booking.com
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with James Waters from Booking.com about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
Presented by
James Waters
Chief Business Officer (CBO)
Booking.com
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: Patrick Mans, Head of Data & AI Engineering, Phillips
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Patrick Mans from Phillips about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
Presented by
Patrick Mans
Head of Data and AI Engineering, Innovation
Philips
OPEN TO ALL
OPEN TO ALL
Exclusive Performance by the Royal Concertgebouw Orchestra
Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
Sponsored by PwC
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: Bianca Zwart, Chief Strategy Officer, bunq
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Bianca Zwart from Bunq about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
Presented by
Bianca Zwart
Chief Strategy Officer
bunq
OPEN TO ALL
OPEN TO ALL
Exclusive Performance by the Royal Concertgebouw Orchestra
Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
Sponsored by PwC
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: Euro Beinat, Global Head of AI & Data Science, Prosus N.V.
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Euro Beinat from Prosus about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
Presented by
Euro Beinat
Global Head of AI & Data Science
Prosus N.V.
OPEN TO ALL
OPEN TO ALL
Live BNR podcast recording. Return on AI: Bahadir Yilmaz, Chief Analytics Officer, ING Group
What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Bahadir Yilmaz from ING Group from ING Group about their AI strategy, implementation and the real return on their AI investments.
Sponsored by PwC
OPEN TO ALL
OPEN TO ALL
Exclusive Performance by the Royal Concertgebouw Orchestra
Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.
Sponsored by PwC
AGENDA AT A GLANCE
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