Walker Sands

Walker Sands is an outcome-based B2B marketing agency with expertise in strategy, content, creative, strategic communications and digital marketing. The agency helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.

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Previous Sessions

HumanX 2026 San Francisco

Marketing Peer [X]Change: Building Visibility and Shaping Perception in Generative Engines

AI is becoming a key marketing channel. This roundtable will explore best practices for AI visibility and shaping perception within LLMs. Join peers to discuss practical approaches for shaping how your brand is discovered and perceived by LLMs, with best practices and tips that span SEO, owned content, earned and shared media.

Best for:

Marketing

Hosted by Walker Sands

Presented by

Hailey Driscoll

SVP, Strategic Communications

Walker Sands

AGENDA AT A GLANCE

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