Mada Seghete
Co-founder & CEO
Upside
United StatesMada is the CEO and co-founder of Upside, a next gen revenue intelligence platform for B2B leaders. Before Upside, Mada co-founded and was the CMO of Branch, the mobile deep linking and measurement platform and helped bring them to 100M+ in revenue.
Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, invests in women founders as a partner for XFactor ventures and sits on the Branch board. Additionally, Mada organizes a yearly retreat for 100+ women founders.
Previous Sessions
HumanX 2026 San Francisco
Roundtable | How AI Is Rewriting Go-To-Market
Join Mada Seghete of Upside for a discussion on how AI is transforming go-to-market strategy. From marketing to sales and growth, companies are experimenting with new AI tools to rethink how they reach and engage customers.
Best for:
MarketingSales
Press conference on Women in AI with Scribe and Upside
**For Accredited Media Only**
Best for:
Startup Founder
How to market your AI tools successfully
Powerful tech doesn’t sell itself. Success depends on clear positioning, intuitive messaging, and the ability to earn trust fast. Learn how top marketers are driving adoption in a world where buyers are skeptical, timelines are short, and everyone claims to be “AI-powered.”
Best for:
Customer ExperienceMarketing
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