G2

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

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Previous Sessions

HumanX 2026 San Francisco

Marketing Peer [X]Change: Designing Content for AI-First Discoverability

As AI search platforms and agents increasingly shape how people discover information and evaluate products, traditional SEO alone is no longer enough. In this session, we’ll explore what it means to design content for AI-first discovery — where large language models (LLMs) synthesize information, cite trusted sources, and influence buying decisions before a human ever clicks a link. Participants will discuss how content strategy, structured data, authority signals, and verified user-generated insights are evolving in the age of AI answers, and what companies should start doing now to ensure their expertise, products, and insights are visible and trusted by AI systems.

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