Google for Startups

There has never been a more exciting time in technology. We are experiencing one of the most significant shifts in history, where AI is creating entirely new ways to solve problems, engage customers, and work more efficiently. Google Cloud is ready to help organizations build a new way forward in an increasingly AI-driven world. Scale your startup faster and smarter with Google Cloud credits, technical training, startup experts, curated resources, plus AI and Web3 specific benefits. Visit cloud.google.com/startup to get started today.

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Previous Sessions

HumanX 2026 San Francisco

Google Cloud Pitch Competition

Cohort 1 - 10:20–11:20 AM
A kickoff showcase of AI-first startups building across automation, developer infrastructure, service intelligence, enterprise data, and revenue operations. Founders pitch live, face judge Q&A, and compete for a spot in the Google Cloud Finals on Thursday.

Cohort 2 - 11:30 AM–12:20 PM
This cohort spotlights startups applying AI across healthcare, diagnostics, women’s health, education, and senior care. Expect fast-paced pitches, sharp investor and operator questions, and one founder advancing to the finals.

Best for:

Capital ProviderStartup Founder

Sponsored by Google for Startups

Google Cloud Pitch Competition

Cohort 3 - 9:40–11:00 AM
This cohort spotlights startups applying AI across healthcare, diagnostics, women’s health, education, and
senior care. Expect fast-paced pitches, sharp investor and operator questions, and one founder advancing
to the finals.

Cohort 4 - 11:10 AM–12:00 PM
The final Google Cloud qualifying session brings together startups working in airline pricing, controllable AI,
reverse logistics, healthcare automation, and AI-enabled manufacturing. The winner joins the top founders
from Cohorts 1–3 in the championship round.

Best for:

Capital ProviderStartup Founder

Sponsored by Google for Startups

Masterclass: Building Autonomous AI Agents on Google Cloud

This masterclass delivers a deep dive into building sophisticated, autonomous AI agents. We bridge the gap between basic chatbots and advanced agent orchestration. Through live demonstrations, developers will learn how to efficiently perform supervised fine-tuning using Google TPUs. We will then cover how to seamlessly integrate this fine-tuned model into the Google Agent Development Kit (ADK) to power practical tool-calling and API execution from scratch.

Best for:

Technology

Sponsored by Google for Startups

Presented by

Ivan Nardini

Developer Relations Engineer

Google

Annie Wang

Software Engineer

Google Cloud

Google Cloud Pitch Competition Finals

A security- and enterprise-focused bracket featuring startups tackling AI governance, application security,
fraud prevention, and product marketing. One startup from this group will move on to the Thursday finals.

Best for:

Capital ProviderStartup Founder

Sponsored by Google for Startups

An attendee scans an exhibitor's badge on the show floor at HumanX 2026 San Francisco

WHY SPONSOR HUMANX?

"The biggest industry leaders and decision-makers in the AI space." — Bloomberg

C-suite leaders, senior buyers and the organisations driving AI strategy — all in one place, all ready to do business. No pay-to-play panels. No recycled content. Just three days of high-impact conversations with the people who matter.

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