Iterable

Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Nandos, and Blockchain deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter.

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HumanX 2026 San Francisco

Closing the AI–CX Gap: Rethinking Strategy, Structure, and Systems

AI is reshaping customer experience—but often in ways that miss the mark.

Behind the scenes, teams are struggling with fragmented data, misaligned systems, and unclear ownership. Meanwhile, customers are met with interactions that feel impersonal, inconsistent, and increasingly difficult to trust.

In this masterclass, Iterable’s CMO and CTO reveal what’s really driving the gap between AI ambition and CX reality. Grounded in Iterable’s latest research and work with leading brands, they’ll pinpoint where AI-powered experiences are breaking down—inside organizations and across the customer journey—and how forward-thinking leaders are moving quickly to close that gap.

Expect a candid discussion and a practical framework for rethinking your teams, technology, and systems so AI can deliver what matters most: experiences that are personal, trustworthy, and built for long-term loyalty.

Best for:

Technology