Parag Parekh is the Chief Digital Officer at IKEA Retail (Ingka Group). He has the responsibility for developing digital capabilities and accelerating the digital transformation of the business. Parag joined Ingka Group as Chief Technology Officer, Group Digital, in 2021 and has more than 20 years of technologyexperience working for global companies. Prior to IKEA, Parag held senior roles at Adidas and General Electric (GE).