Peter Burns
Director of Marketing
Heathrow Airport
Pete Burns is the Director of Marketing & Digital for Heathrow Airport. An award-
winning eCommerce & marketing executive, Pete has experience in creating &
implementing strategies to drive digital sales & improved customer experience for
brands including P&O Cruises, Waitrose, Virgin Atlantic & Singapore Airlines.
Customer Engine
Customer Engine
The Future of CX: Building Human-Centered Experiences
How are data and AI shaping customer experiences? From enabling more seamless, personalised interactions to helping organisations make faster, smarter decisions at scale. They will also discuss what it takes to operationalize personalisation, align marketing, product, and data teams around the customer, and balance automation with trust, creativity, and human connection.
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AGENDA AT A GLANCE
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