Susan Jones
CDO
Diageo
United KingdomSusan Jones, Head of Marketing Operations and MarTech, leads consumer digital transformation and is responsible for end-to-end consumer digital engagement with Diageo’s world-class portfolio of 200+ brands, including Don Julio, Johnnie Walker, Guinness, and Baileys. Under her leadership at Diageo, Susan has brought together omnichannel marketing, digital commerce, and marketing analytics, to deliver one connected experience for consumers and identify new avenues of growth for the business.
Main
Main
Deploying at Scale: The True Cost of AI
For global giants like Diageo and Booking.com, the challenge wasn’t access to AI, but getting thousands across complex organisations to actually use it. Sue Jones and James Waters share what it really takes to drive AI adoption at scale, from building internal buy-in to embedding new tools across global teams. When you're operating at this scale, what does it take to turn AI from a boardroom priority into a business reality and what are the costs associated with this?
Best for:
Corporate Strategy/ BD/ CAIO
Customer Engine
Customer Engine
Q&A with Sue Jones, CDO at Diageo
Get direct access to Sue Jones in this Q&A discussion. Come early to secure your spot, seating is first come, first served. Bring your questions and join the conversation.
Best for:
Customer ExperienceHuman ResourcesMarketing
Susan Jones
CDO
Diageo
Marine Boulot
Founder
mhatamoto
AGENDA AT A GLANCE
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