James Waters
Chief Business Officer (CBO)
Booking.com
As Chief Business Officer, James Waters oversees all of Booking.com’s business activities worldwide, including product development, marketing, commercial ops, technology and CS, where he is focused on leading the company’s efforts to deliver a world-class, end-to-end travel booking experience. With a tenure at Booking.com spanning more than 15 years, James has held senior roles across nearly every part of the company; this extensive experience has equipped him with vast cross-functional knowledge critical to his role today and the continual optimization of collaboration across the business.
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Deploying At Scale
For global giants like Diageo and Booking.com, the challenge wasn’t access to AI, but getting thousands across complex organisations to actually use it. Sue Jones and James Waters share what it really takes to drive AI adoption at scale, from building internal buy-in to embedding new tools across global teams. When you're operating at this scale, what does it take to turn AI from a boardroom priority into a business reality?
Best for:
Corporate Strategy/ BD/ CAIO
AGENDA AT A GLANCE
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