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RAI Amsterdam
22-24 September 2026
James Waters - Chief Business Officer (CBO) - Booking.com
James Waters
Chief Business Officer (CBO)
Booking.com
Netherlands
As Chief Business Officer, James Waters oversees all of Booking.com’s business activities worldwide, including product development, marketing, commercial ops, technology and CS, where he is focused on leading the company’s efforts to deliver a world-class, end-to-end travel booking experience. With a tenure at Booking.com spanning more than 15 years, James has held senior roles across nearly every part of the company; this extensive experience has equipped him with vast cross-functional knowledge critical to his role today and the continual optimization of collaboration across the business.

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