Cristina Diezhandino
CMO
Diageo
Cristina Diezhandino is Diageo’s Chief Marketing Officer and responsible for the marketing, innovation and digital transformation of some of the world’s most iconic brands, including Guinness, Johnnie Walker, Baileys and Smirnoff. Appointed in July 2020, Cristina led Diageo’s marketing team and agency partners through a time like no other and instilled what she calls a ‘mindset of possibility’ to ensure that Diageo’s brands emerged stronger.
Customer Engine
Customer Engine
Craft and Code: Reimaging Heritage Brands with AI
As AI reshapes how brands engage consumers, heritage categories face a unique challenge. This session explores how AI can support discovery, co-creation, and content at scale, while preserving the craftsmanship, authenticity, and emotional resonance that define
Best for:
OperationsProductCustomer Experience
Customer Engine
Customer Engine
Roundtable | The Two-Way Pour: How AI Connects Brands with Consumers - and Consumers with Brands
This roundtable explores how AI enables more authentic, real-time engagement between brands and their audiences, reshaping loyalty, personalization, and consumer insight in today’s market.
Best for:
MarketingOperations
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