James Louderback
CEO & Editor
Inside The Creator Economy
Jim Louderback is one of the top leaders at the intersection of creators, media and technology. He has built and sold multiple creator economy startups to companies including WB Discovery and Paramount, and led editorial and ops at cable networks, event companies, magazines and digital publishers. Jim currently writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn, moderates, speaks and produces global events and works with several startups in the creator space.
Customer Engine
Customer Engine
Brand Strategy in a Post-Platform Era
As audiences fragment across apps, formats, and channels, the rules of brand-building are being rewritten. AI is helping marketers decode shifting attention, orchestrate cross-platform campaigns, and rebuild brand equity in a world without anchors. Walk away with new strategies for reaching consumers when loyalty is fluid and platforms are no longer the center of gravity.
Best for:
Customer ExperienceMarketing
Customer Engine
Customer Engine
Craft and Code: Reimaging Heritage Brands with AI
As AI reshapes how brands engage consumers, heritage categories face a unique challenge. This session explores how AI can support discovery, co-creation, and content at scale, while preserving the craftsmanship, authenticity, and emotional resonance that define
Best for:
OperationsProductCustomer Experience
Ecosystem
Ecosystem
Roundtable | AI and the Creator Economy
AI is transforming the creator economy, changing how content is produced, distributed, and monetized. This roundtable explores how creators and platforms are adapting as AI becomes a core part of the creative process.
Best for:
MarketingTechnology
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